In cloud computing models, customers do not own the infrastructure they are using, they basically rent it, or pay as they use it. The loss of control is seen as a negative, but it is generally out-weighed by several positives. One of the major selling points of cloud computing is lower costs. Companies will have lower technology-based capital expenditures, which should enable companies to focus their money on delivering the goods and services that they specialize in.

There will be more device and location independence, enabling users to access systems no matter where they are located or what kind of device they are using. The sharing of costs and resources amongst so many users will also allow for efficiencies and cost savings around things like performance, load balancing, and even locations (locating data centers and infrastructure in areas with lower real estate costs, for example).

Cloud computing is also thought to affect reliability and scalability in positive ways. One of the major topics in information technology today is data security. In a cloud infrastructure, security typically improves overall, although there are concerns about the loss of control over some sensitive data. Finally, cloud computing results in improved resource utilization, which is good for the sustainability movement.

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